The exact information stored on the cookie will vary from site to site, depending on what information is necessary for that particular experience.
For example, if the site requires a log-in, the cookie may allow you to remain logged in, or at least let the site remember your username. If you use the same device, cookies allow that website to remember your location so that you will not have the re-enter it every time.
In addition, advertising cookies may store information about items you have viewed or purchased, which can then be used to customise the advertisements you see in the future.
Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier, the website’s domain name, and some digits and number. In some cases, it will identify you in some way.
The cookies used on our website have been categorised based on the guidelines found in the ICC UK Cookie Guide. We use the following categories on our website and other online services.
Category 1 – Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as shopping baskets or e-billing, cannot be provided.
Category 2 – Performance Cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and is therefore anonymous. It is only used to improve how a website works.
Category 3 – Functionality Cookies
These cookies allow the website to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Category 4 – Targeting Cookies or Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as measure the effectiveness of advertising campaigns. They are usually place by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.